Launch week was always going to be chaotic. You prep for months and it still hits you like a training block you undercooked.
Here’s the short version: we opened the doors at 9am on Monday. By Tuesday evening we had rewritten our entire fulfillment process twice, renamed half our product cards, and found out that the real bottleneck in our supply chain wasn’t inventory — it was explaining the difference between isolate and hydrolysate to people in under sixty seconds.
What we got right
Our delivery partner held up. Our labels held up. Our team held up — barely, and only because two people volunteered their Saturday.
What we’re fixing this week
Checkout copy. It’s still too long. The first-time buyer flow needs to drop by at least two screens. We’ll ship the update Friday.
Launch isn’t a finish line. It’s the first day you get to actually listen to customers.
More next week.